Accreditation - Google and Yahoo! Search Marketing

We are proud to be a Google Qualified Advertising Professional!

This means that Hitwise Search Marketing Services has met Google's requirements to attain recognition as a Qualified Google Advertising Professional.

Google take many measures to protect their users from conducting business with unethical individuals and companies. The best way to verify a company’s qualification is by looking for the AdWords Qualified Individual or Company logo.

To become a Google Qualified Advertising Professional multiple individuals within Hitwise Search Marketing Services have:

• Accepted the terms of Google’s program,
• Managed multiple AdWords accounts in a master account for 90+ days,
• Built and maintained Google’s 90-day spend requirement, and
• Passed the Google Advertising Professional Exam.

To learn more about Hitwise's expert Search Marketing services please contact us.

Certified Ambassador Program to drive better customer returns by developing best practice standards for search engine marketing

As a Yahoo! Search Marketing Certified Ambassador, Hitwise Search Marketing Services agree to conform to Best PPC Practice Guidelines and Code of Conduct of Yahoo! Search Marketing set out below and are officially accredited by Yahoo! Search Marketing Australia.

Known as Yahoo! Search Marketing Australia’s Certified Ambassador Program, the accreditation will foster higher standards of product knowledge and transparency amongst search engine marketing (SEM) partners with the aim of providing better returns for advertisers.

The Hitwise Search Marketing Services team have met the certification criteria of Yahoo! Search Marketing, which involves undergoing extensive product training and adherence to its Pay-Per-Click (PPC) Best Practice Guidelines. 

These include:

• Ensure our clients are made aware of the dynamic nature of the PPC marketplace
• Supply the broadest possible spread of relevant keywords for our clients’ campaigns to help engineer consistent return on their advertising spend (ROAS)
• Not submit search listings leading to sites which are still ‘in construction’, have disabled back buttons or unrelated content or are in any way in breach of Yahoo! Search Marketing Editorial Guidelines
• Always ensure that bidded search terms are reflected in titles and descriptions, and that URL’s are ‘deep-linked’ where possible
• Assist Yahoo! Search Marketing and other Accredited Search Engine Marketeers by proactively participating in the accreditation program and any related initiatives